This
section of the FAQ is specifically addressed to contracting houses. If
you are a contracting agency, there are several important policies which
I have developed, and which you need to be aware of before you want
to approach me about
a contract position. Please read this entire section carefully
before
contacting me with any project details. Traditionally,
contracting houses have viewed contractors as their employees, when the
actual nature of the relationship is really that the contracting house
is more of an agent acting on behalf of the contractor. These
policies are written in that spirit.
Overview
- Payment Disclosure: As my agent, your contracting
agency negotiates fees on my behalf. The final decision
on the rates
appropriately belongs in my hands, as the service provider; and, of
course, an equitable sharing of the billing must also be agreed upon
between
us.
Both conditions
require full disclosure of the amount being paid, by
the
client, for
my services. [More
information]
- Direct Contracting With Past Clients: I reserve
the right to contract directly with past clients, even if an outside
agency happens to make
me aware
of a
new
writing requirement of which I was unaware. Please review my resume,
and my list of past clients on the resume, before contacting
me about work with a specific client. [More
information]
- Contract Negotiations: I take legal matters
seriously. Just as you took the time and effort to
prepare your contracts
carefully, I take the time to review them. Please be prepared
to negotiate the fine points. In
particular—and
not-withstanding any policies you may normally have in place
with other contractors—I
reserve the right to terminate our relationship, and to contract
directly with the end-client, with no further financial or
other obligation to you or your company, commencing one year
after the date that I start on
any
initial work for that client. [More
information]
- Work Schedule: I work flexible hours,
and when possible part-time hours. [More
information]
- Owner-To-Owner Contact: It's important that I know
I can have direct contact with the owner of your business—or,
if you are a very large contracting house, then at
least a senior-level
principal—should important issues arise. [More
information]
Because these terms are unusual, they merit further discussion.
What follows is partly in the spirit of simple clarification, but also
constitutes a discussion of some issues in business ethics as I view
them. The policies defined here, while entirely my own, are largely consistent
with those endorsed by the National Writers Union. Please see http://www.nwu.org/bite/twcode2.htm and
scroll down to the discussion of "Agents, Brokers, and Others."
1. Full Payment Disclosure
Any time I provide writing services, my primary business relationship
is with the end-client (we'll just say "the client", for
short) to whom I provide the services. As such, it is appropriate that
I determine
the fees that I will accept for the job. While I do have a "typical"
billing rate, I reserve the option to charge higher fees if I judge that
my particular qualifications and background are especially suited to
the client's needs. On the other hand, to get a foot in the door, I may
occasionally agree to lower my rates, on a short-term basis, to establish
an initial relationship.
Either way, it's essential that I know the fees being paid
by the client. Further, of
the total payment made by the client, the distribution of that payment
between
your
agency
and
myself needs
to
be fair and
equitable. The amount of your percentage can be negotiated, but,
once again, full disclosure is essential. In the spirit of "Trust,
but verify," it is appropriate that I be able to verify this amount
directly with the client.
In response to this policy, I've heard essentially two comments from
agencies:
- One agency responded—rather crisply—that
they would not accept me "dictating" my rate based
on
their billings.
My response was two fold: First, I never imagined myself to be
dictating anything, I thought we were negotiating as potential
business partners. Second, it seemed this particular agency
viewed
the disclosure stipulation as if I were intruding into their proprietary,
privileged business information. From my point of view, any fees
paid for my services are not the broker's privileged
information, they are reasonably our shared business information.
I'm the guy doing the work!
- A second "objection" has been that I should be willing
to state what I consider a satisfactory fee for my services, and any
amount
billed
on top of that is not my concern. But in fact, the definition
of a "satisfactory fee" is always contingent on what
a client
is willing
to pay for a given job — and for a given contractor. Consider
other fields, such as sports, film, or publishing.
If
an athlete/actor/author
gets
$100,000,
the agent gets some fixed percent (10% or 20%, whatever it may be).
If
the athlete/actor/author proves to be exceptionally talented, and
the sports team or
film company is suddenly willing to pay $1,000,000 for the same
person and their skills, would it be fair for the agent to
walk away with $910,000, and the person actually doing the work to
only
get $90,000?
Viewed
in this
light, it's pretty preposterous. The talent still gets 80% or
90%
of the total, and the agent gets the remainder.
You provide
a service by finding the contract in the first place and bringing
it to my attention, and by introducing me to the ultimate end-client.
However, once that job is done, your services are essentially completed,
apart
from the routine paperwork of handling payroll. As such, the kind
of
markups made by some contracting agencies—reportedly anywhere
from 50% to 100% (or even more) on top of what I make per hour—are
patently unfair. This is why full disclosure is necessary. A reasonable
markup is anywhere's from 10% to 25%, to be negotiated.
2. Reserved Right of Direct Contact and
Direct Contracting with Past Clients
I try to stay in touch with past clients, but naturally not on a daily
basis. Sometimes, they
have
an
opening
for a technical
writer,
and
if I worked
for them
some time in the past, they may not think to call me. None-the-less,
I reserve the right to view them as my direct clients, with whom I have
direct relationships.
Therefore, if you call me and tell me you have a contract
with XYZ corporation, and I’ve done work in the past with XYZ
corporation, I
specifically do not consider myself bound to work through you to obtain
work from
that company, and in fact I reserve the right to get on the phone with
them directly to solicit work.
So, in fairness to both of us: Please look at my client list
on my resume, to make sure the client you have in mind is not
one of my past clients. This policy is confined to
those clients listed on my resume.
3. Negotiability Of Our Contract
In the past, with at least one contracting house, we ran into a stumbling
block over contractual issues. You have a right to have reasonable non-compete
clauses, confidentiality clauses,
and other fairly standard “boilerplate” in your contract.
However, these clauses must not be overly-broad, or irrationally restrictive
or intrusive. Some specific issues that have come up in the past:
- Unduly-broad non-compete clause: One contract clearly
indicated that I could not offer my services to any company
with whom the contracting agency did business. Naturally, as a project
winds down,
I will be
seeking
other clients; if the contract does not require my full time, I may
seek other clients concurrently. It's certainly possible
that of the many companies I solicit, one or
more of them may happen to be another company with whom you do business
as well. My contact with such companies does not represent a threat
to your business interests, and should not be proscribed by our agreement.
- Non-complete clause time limits: The effort
by a contracting
house to find a client, and a project on which I can work,
is essentially a one-time effort. Once I've
begun
working
for the client, the contracting house has little to do except
process the payroll paperwork. In other words, I do a great
deal of work,
and the contracting house collects money, sometimes indefinitely,
with minimal additional effort or overhead.
It is not reasonable for such a relationship to extend without
limit, in a manner that effectively precludes me from
eventually having a direct relationship with the end-client.
Once the
initial project is done, the traditional one year non-compete
time frame has the practical
effect of
making it highly unlikely that I would work directly
for the client.
(When a full year has passed, management turnover and
other factors make it very possible that no one at the
client
company even
remembers me.)
In particular, our contract
must specify that I have the right to terminate our relationship,
and to contract directly
with the end-client, with no further financial or other
obligation to you or your company, commencing one year after
the
date that I start on any initial work for that client.
- Unduly intrusive IP clause: Another
contract specified that any outside projects I worked
on, or inventions I created on my own time, were subject to
review by the
contracting house to ensure no conflict of interest.
Again,
overly broad. I am agree that any intellectual
property created under
the terms of the contract belongs to my client. At
the same time, I am always juggling
small side projects
of my own. I cannot have every project I’m
engaged in subject to outside review. There has to
be some good will, and some
trust, that I will honor the IP clauses of our contract.
If at some later time you really think I’ve taken
some ideas—which won’t
happen, because I am honest and don’t steal—but
should you come to that conclusion, the contract always
gives you legal
recourse
at that point.
The essential issue is that contracts must be negotiated to the satisfaction
of both parties. If you are prepared to negotiate the details of
your contract, that makes it far more likely that we will be able to
do business together.
4. Work Schedule
I always get the job done for my clients, and I get it done cost-effectively.
In practice, this often means I work less than a 40 hour week. My clients
love this—it saves them money—but from your perspective,
it means that since I am billing fewer hours, you are billing fewer hours
on my behalf. That means you make less money. This is simply something
you need to know up front. The plus side is that, from the client's perspective,
you are willing to bring them contractors who are efficient and cost-effective.
5. Owner-to-Owner Contact
I’m the owner of my business. If I’m going to work with your
company, I need to know that, should any important issues arise, I can
reach the owner of your business. (That is, assuming you are a
contracting house of modest size. If you are,say, Computer Sciences Corporation
or IBM, I can work with someone a little lower down the food chain.)
But for most
companies, before we finalize any business
agreements together, I need to speak to the owner or president. If
there are contractual issues to resolve, it may be a business conversation
to resolve them; but even if the contract you provide proves acceptable
in
its original form (or if minor changes can be made without bringing
in
the owner), I would like a brief chat with The Boss. It’s
a courtesy to me, which shows me that in the unlikely event any significant
issues arise, the owner of the company will be available
if necessary.
The Bottom Line
I view any contracting agency as a partner, not an employer.
If you find work for me, you should certainly receive due compensation
for that. But there are reasonable limits on that, and in no way is it
constructive
to view our relationship as that of employee to employer. Even in respect
to any issues that arise with the client regarding work product and process,
these need to be handled directly between myself and the client. There
is enough politics to deal with in negotiating issues directly with the
client,
without
adding an extra layer of management.
So, in the end, if you are willing
to confine your role to that of an agent, working on my behalf to find
work—and if you will agree to the kind of open exchange of information
which is appropriate between any talent and their representative—then
we have the basis for a mutually rewarding and mutually profitable business
relationship.
NOTICE TO OTHER CONTRACTORS: Permission
is hereby granted by the author of this Web site, Steven C. Oppenheimer,
for
you
to freely
copy and reproduce the text from this page of the Web site only, for reproduction
in your own business literature. You may use all or part of the text, and
adapt it as you see fit to establish your policies with contracting agencies.
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