"From Complexity To Clarity"®

Startup Companies

Congratulations, you finally received your Angel funding. You and your two partners have rented a small, low-rent office, and you are taking a break from unpacking the boxes filled with all the computers, disks, and papers that were formerly in your garage. While the other two guys or gals are picking up office supplies, pizza, and whatever they can find to replace the awful drapes currently adorning the windows—you are sitting quietly against a wall, thinking: "Crap. How the hell are three of us supposed to get all this done?"

Glad you asked. Often times, you don't have the bandwidth to provide detailed oversight to the people helping you create your product. When you need to handoff these tasks to an experienced professional, and say, "Here, do it, and figure out how to do it well without detailed guidance, because I don't have the time!", you can rely upon my ability to take the initiative and provide an outstanding service with minimal hand-holding.

For example, while other writers may depend on pre-designed document templates to know the desired structure for your technical documentation, I can design a template that specifically suits the needs of your company and your product. At an earlier stage, if you have a design specification which identifies product functionality but not the interface, I have the technical skills, esthetic sensibility, and intuitive understanding of usability issues to design a software or hardware interface for you.

While I have worked with both small companies and larger, established clients, I consider myself especially well-suited for startups. I enjoy the creative opportunity of helping to define a product and a company in the formative stages. And if your budget is tight—which it probably is—you will benefit from the fact that, while my hourly rates are not the lowest in town, I am both fast and efficient at what I do. In addition, I am prepared to show consideration in fees in exchange for some equity involvement in a startup.

So, if you are sitting there thinking, "How the hell are three of us supposed to get all of this done (and what's taking so long with that pizza, anyway)?", then know that I am available to help offload some of your crucial tasks, with minimal guidance, making your burden that much the less.

Two final notes:

  • I don't help with unpacking the boxes—bad back and all that. But, I can probably make some good suggestions for the drapes, and I'll take pineapple on half of one pizza....

 

 
 
 
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